Articles
Field notes on the pricing cycle.
What we see in the data, week to week. Sample data anonymized where appropriate; methodology cited where relevant.
What your dealers actually advertise: Tier 3 vs Tier 1 in luxury
A national incentive program tells you what you authorized. It doesn't tell you what your 200 dealers put on their homepages. We read every Lexus and Genesis storefront in the US — and the two brands are running opposite playbooks.
Weekly Competitive Offer Analysis: Compact Premium Car
Every advertised lease, finance and bonus program in the Compact Premium Car segment for the week ending June 7, 2026 — recomputed to true ALL-IN monthly cost.
Why real-time incentive data is the new competitive advantage
Most OEMs find out about competitor incentive moves three days late — from a dealer email. By then the conquest window is half-closed. Here's how the cycle actually works.